THE FEAST TO FAMINE CYCLE
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Latest Breaking News - Business - Viewing: The Feast To Famine Cycle Friday, November 20, 2009 The Feast to Famine Cycle - Old Man Winter Unless you live in Miami Florida, or New Orleans Louisiana you will definitely be affected by winter. I get asked all the time for strategies in surviving the winter. I'm not boasting, but I once delivered 17 bouncers on Christmas Eve for events on Christmas Day! How was I able to do that you ask? I ran a promo $149 which allowed the customer to keep the unit from Christmas Eve until Jan 2. That's right the customer was able to keep the unit for an entire week for $149. Let's do the math. $149 per rental x 17 units = $2,533 December normally marks the end of our season, so to make $2,533 at a time when the phones are barley ringing was a winter time victory. Here's how I created the sales, I sent out a mail blast to all of my customers in our database. It was a simple one page flyer mailed out the first week of December, by the 15Th of the month we had rented all of the units and even sent the over flow to my buddy in the business. You can make money in the winter months but you have to be creative. I have just given you one of my main winter strategies for only the cost of this series, but it took me 12 years to come up with a way to make money in December. During the summer months we would really rake in some serious doe, but it all would fall off right after Black Friday in November. This would always lead to a feast to famine cycle. The party rental business was always my full time job, therefore I did not have another gig to fall back on, I was truly all in. Looking back on it all I came to realize that my business was better to me then I was to my self. With so mush cash flow I would often over spend during the surplus month, and then have to stick it out until February. Then came the winter 2001 and I nearly starved to death, and had to return to working a full time job just to pay my bills. What happen? I will tell you what happen, peak season, after peak season I would never put anything away to carry me through the off season. In the spring of 2002 I begin to take 1/3 of my Sunday sales and place it in an escrow account that I would not touch until December 1st. To my amazement this account had grown to $15,000! We really had a merry Christmas for the first time in years. You have to put a plan like this in place to keep you afloat during the off season. I have determined that the off season starts December 1st for warm weather states, and Oct 31st for cold weather states. The off season will last until March 1st. Now you will still get opportunities to make money during the off season but don't count on being booked out. Another fact you may want to consider is that not all cultures celebrate Christmas or Birthdays, however they are still just as passionate about their children. Many of my Christmas rentals would come from the Jewish, Jehovah Witness, and Islamic communities. I would even advertise in their circles as a way to keep my business moving forward during the down season. Please remember money is green, so you must develop the ability to market to all cultures. Tj
For more information on perfecting your party rental operation please visit out website www.bouncingncash.com Note: You are free to reprint this article as long as the text links remain intact. Article Views: 36 Related Articles Emotional Engagement-the Ongoing Battle To Win Hearts And Minds Emotional engagement is a top priority for all companies these days but with economic pick-up the issue becomes even more critical. A radical shift in thinking is required in this area to fundamentally convert employees into happy,passionate,loyal and creative individuals. Emotional Intelligence Is One Of The Best Predictors For Success In Life This article considers what emotional intelligence is all about and why it is of key importance to success in the leadership of ourselves and others and in bringing about happiness and lasting fulfilment. Corporate Stress Is A Killer. Finding A Better Work And Life Balance Is The Answer Corporate stress is everywhere these days in spite of the introduction of initiatives to improve the general well-being of employees.The signs can often be subtle but the consequences dire. The Rising Trend Of Women Entrepreneurs This article reviews the growing trend of women entrepreneurs globally and considers the factors behind this trend. The True Measure Of Success This article addresses the structure of success and considers the critical importance of imagination and mindset as well as experience and knowledge before action. Finally it considers what true authentic success is all about. Leadership Has Five Essential Core Qualities This article summarizes the critical five core qualities of effective leaders and the characteristics of what turns them from good to great. Terms And Information Related To The Short Sale Process In Las Vegas All the terms and acronyms for Las Vegas Short Sales and Foreclosures can be a little overwhelming...here is a list of the most frequently used. Six Tips For Making Your Office Removals Project Smooth And Successful Everyone knows that moving is never easy. So to promise that the following tips will make your office removals project easy is just not realistic. However, if you follow the steps presented herein, you will find that the massive burden of physical exertion and memory is navigable as long as you: Turn Success In Your Favor With Business Networking Are you looking for new ways of getting ahead in your business? If you feel you have hit a glass ceiling, and there is nowhere else to go for success and notoriety, then you need to return to the basics with business networking, Liverpool. It's the only way that you are going to grow your contacts list and wake up to new opportunities. Revealed- The Need For CHAS Accreditation CHAS stands for Contractors Health and Safety Scheme, and is an accrediting scheme that sets the standards of managing health and safety for industries. Although the CHAS assessment does not actually assess safety competence for types of works or activities, it does however concentrate on compliance issues that are necessary and vital for specific types of work. |
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