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You're a marketer selling your products and services online. When you sell high and low ticket products, you sell them differently, right? The two are sold using different methods because that's just the way things are. Low ticket items, say, from $10 - $100, are already in a category different from high ticket items so when people buy them and feel like they only contain a little value, they just kind of shrug off that little investment in them. They just find a way to deal with it. When you sell your high ticket products, you've got to use a different sales approach. You develop a business relationship with your prospects. Keep reading for the latest secrets to energize your high ticket profits. 1. You can think about high ticket selling this way. You have a few levels of market to work with. Low, medium and high. You can get lots of customers for your low ticket items. So, say you have a $10 product. You desire to make a $10,000 monthly wage. That means you have to get 1000 customers to buy your product each month. Or say you have a $100 product. You only have to get 100 customers monthly to make your goal. But say you have a $2500 product. You only need 4 customers a month to buy your product. It's much easier to find 4 customers with pressing problems you can help them completely solve than it is to find 1000 or even 100 customers monthly. Do the math and see that a coaching or consulting program or a 8-10 week class makes good sense. 2. Intentionally develop a relationship with your prospects as a trusted advisor for their particular problem. Some people might also call a problem a niche market. When you develop this relationship, do it because you really care about helping them completely solve their problem. If you do it only to make money, they will feel like they're being sold. And nobody likes to be sold. 3. To effectively develop a meaningful business relationship give samples of your trusted advice. But only give enough so that they see that you do know how to completely solve their problem. If you give everything away, how will you receive compensation for your expertise? If you're giving away too much information, you're short changing yourself. And, your bank account is remaining at the same level. 4. When you share your trusted advice, keep your eye focused on your niche market and how they are struggling to solve their pressing problem. You can relate to their pain. You've struggled in your past. It's only fair that they pay you to help them end their struggle. You are a coach, a consultant, an advisor to help them see the light at the end of the tunnel as they are riding along on what feels like a potential train wreck. Help them see that they can engineer a destination to success by helping them stay on track.
By the way... are you a coach, consultant, entrepreneur, or speaker, who is tired of getting paid less than you are worth for your coaching and consulting?
To begin learning how you can sell your own coaching for between $4k and $25k per client, visit my blog:
Sean Mize
Or Internet Marketing
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