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When you do high ticket selling, an important thing to do is to qualify your prospects. Why is qualifying your prospects important to you? Because you only want to work with people who are serious about learning how to completely solve their problem. The other people are tire kickers… your time wasters. You are interested in helping people that are really committed to doing what they need to do to solve a problem. So in your marketing efforts, and you should always be marketing, you are really looking to disqualify prospects more than anything. It's easier to work with a select few who will pay for your high ticket expertise. Discover five steps to multiply your high-priced coaching by clicking through here. 1. You only want to spend time with people who can afford you and your product. High ticket selling has to do with qualifying your prospects. You only want to work with qualified prospects. That means you're going to disqualify a lot of your prospects. So yes it's true that you'll probably do a lot of sifting out of people who don't even want what you have to offer. Let that be okay with you. When you find people who are really interested in you, and in what you offer, you can get to work showing them how to completely solve their problem. 2. Disqualified prospects will be disqualified because 1) your product is a mismatch for their needs; 2) they look at the money necessary to invest in your high quality ticket items as an expense instead of a quality investment; 3) they're lazy and don't want to do the work necessary to completely solve their problem even though you know how to tell them the process that will work; 4) they don't have the money and don't know where they can find it to completely solve their problem; 5) they're in the wrong place at the wrong time. 3. There's no need to panic if you happen to have people at your tele-seminar that don't sign up for your high ticket coaching. Remember you're looking to work with people at the bottom of your product funnel. I assure you that people are there and they will hire you when the conditions are right. 4. You have three levels to your product funnel. You have low, medium, high ticket items. You can market for the entire funnel. When you do this, remember that the low ticket items are marketed in a different way from the high ticket items. 5. If you began to panic and think that you need to start putting forth more marketing efforts for your low dollar products, ask yourself this question: is this amount of marketing effort worth my time? Is it really going to be easier to sell 200 units at $100 for me to get $20,000 each month compared with selling only 4 high ticket products at $5,000 to people who are really interested in completely solving a problem? You decide.
By the way... are you a coach, consultant, entrepreneur, or speaker, who is tired of getting paid less than you are worth for your coaching and consulting?
To begin learning how you can sell your own coaching for between $4k and $25k per client, visit my blog:
Teleseminar
Or Sean Mize
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