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Tim Gorman's "Article Marketing Soldiers" program describes in detail the new rules to be effective with article marketing. Here's some of what I've taken away from his course so far. The goal of article writing is to have a potential consumer find the article on the web and follow the links in the resource box back to your website...thus helping you increase web page traffic. In order to start the process, you have to have your article approved by a reputable publishing source on the web. Then it has to be indexed by the search engines. Just months ago, you could throw together a haphazard article of 250 words that made little sense and get it published on a reputable site and found by the search engines. Not any more. The new rule is that the sweet spot for an article is between 400 and 700 words. Your article has to have plenty of meat in it - useful information that your reader can use. Web publishers today (at least the most important ones) are looking more and more at the quality of the information. Does your article really inform your reader? Also, what you do with those 400 plus words are much more critical than ever before. Think back to your school days when your english teacher would mark up spelling and grammar mistakes in big red letters. Today, under the new rules, spelling and grammar are very important. I'm a published author designated as an "expert" by a very impotant web publisher. I feel pretty good about my writing abilities. Still, I bought a new copy of the Associated Press Stylebook. It bills itself as "The Bible of the Newspaper Industry." The book covers proper rules for punctuation, spelling, grammar, capitalization, abbreviation, numerical usage and has over 3,000 writing guidelines. Make no mistake. How you express yourself in writing will have a material effect on your ability to publish, your ability to attract and keep readers, and, ultimately, your ability to increase website traffic. So, the new rule is to write as professionally as you can. Most publishers will allow you to place a resource box at the end of your article with a limited number of links back to your site. Sometimes the article itself and the resource box didn't match up in the past. For example, the article would be about some popular sensational topic (Charlie Sheen) and the resource box would direct you to a site for acme creme. The new rule is - at the minimum - that your resource box links and copy should relate directly to the subject about which the article is written. If your article is about hog calling, the resource box should direct the reader to resources related to hog calling. Simple, right? Part of the new web publishing landscape means you have to write and article that is long enough to actually impart good, solid information to your reader, it must be written well, and the article and your resource box must make sense to be matched up together and point your reader to the appropriate place for more relevant information.
To get your free review of the newest article marketing course by Tim Gorman that includes all the new rules,click here now. To read even more free tips right now, click here.!
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