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1. Give your readers what they want. You want these people to pay attention to your articles, right? Then, give them exactly what they're looking for. Go to forums or social networking sites where they usually hang out and familiarize yourself with the recent topics that they're talking about. These are the things that you should write about to make your articles more interesting and more valuable to the eyes of your target audience. 2. Keep it short. Personally, I find this one as the most important tip in the field of article writing. Web articles needs to be much shorter compare to other articles as the people you're serving are pressed for time. So, tell them the information you have as soon as possible. There is no need to use fillers, fluffs, and lengthy introductions. 3. Make it scannable. Research and studies suggest that most online users scan the articles they see online; they do not read word for word. It is your job to make it easier for these people to skim through your content. You can do this by simply breaking down your content into several but very short paragraphs and by using subheadings and bullet points as much as possible. 4. Provide other links that your readers can explore. Online users usually spend only 30 seconds on one page. So, instead of putting all the information you have on one page, create more pages within your website and just link them together. This will help you promote further reading without making your articles look lengthy and boring. 5. Link with other websites to build trust. Online users are having a hard time assessing the accuracy of the information that they find online. This is the reason why they visit several websites because they can be convinced that the information they gather is factual. Consider citing resources on your articles and link with other webmasters who are running reliable websites (convince these people to do the same). Afraid that your readers will spend more time on the other website? Well, there is no need to feel that way. Online users will always come back to the websites that contain "click worthy" links. Also, you need not to worry as long as you load up your website with high quality, valuable articles. 6. Don't save the best for last. You need to put your best foot forward when writing your first couple of sentences. It's very important that you make a great impression at this point so you can get your audience to read on. In here, you will need to convince your audience that something great awaits them and that they cannot afford to pass up the opportunity of reading your articles until the end. Offer these people the best information you have upfront. 7. Use keywords. Use every article you write to add keyword power to your website. Write them based on the most recent algorithms of search engines. Make them keyword-rich without sacrificing the quality of your content. To avoid issues about keyword abuse, use a particular term/phrase just once for every 100 words and make sure that you follow the recommended keyword density.
Sean Mize teaches coaches, consultants, and small business owners how to package their knowledge and sell it at a high price.
Internet Marketing
Sean Mize
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