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1. Choose your topics. First thing to do is to decide on the topic that you're going to discuss. I highly recommend that you stick with what you know or with those topics that you're very passionate about. You see, you'll most likely to produce great, highly informative articles if you know your chosen topics really, really well. 2. Choose your titles. Next step is to choose a working title. As this is your ticket to get your articles read, ensure that your titles are enticing, eye-catching, and thought-provoking. Present jaw-dropping information or ask earth-shattering question if possible. The key here is to grab your readers by the throat so you can boost your open rate in no time. 3. Gather information. Now matter how knowledgeable you are in your chosen topic, I will still recommend that you do your research before you start writing. You might be surprised as to how much new information you'll be able to find in the online arena. Also, take this opportunity to verify the information that you have in hand. Ensure that they're based on facts so you can avoid misleading your audience. 4. Create an outline. You'll easily get lost in the writing process if you don't have a solid structure to guide you. That is why, I highly recommend that you create an outline that contains a bullet list of all the information that you would like to discuss. Ensure that they're arranged in a logical manner. 5. Know your audience. Get to know your target audience before you get started. Ensure that the topic that you're about to discuss is something that is aligned to their areas of interest. It would be best if you talk about their latest endeavors, their pressing issues, and their goals in life. You'll surely be able to catch their attention through these topics. 6. Writing format. As your audience will read your articles from a computer monitor, ensure that you use writing format that will make your copies easier on the eyes. I highly recommend how-to, tips list, and question and answer formats. These formats will allow you to use a lot of white blank spaces that are truly soothing on your readers' eyes. 7. Tone. You'll most likely to build emotional connection with your readers if you write your articles as if they're just in front of you. Write using friendly, conversational tone. Use terms that you would normally use when talking to your friends. Be upbeat. Tell relevant experiences and stories. Inject humor and ask questions from time to time. Doing all of these can surely make your articles more interesting to read. 8. Length. Here's the truth; your readers will appreciate your articles more if you make them relatively short. So, stick with your chosen topic and avoid discussing irrelevant issues or information. Also, avoid using fillers and fluffs. Make each word count. It's best if you discuss your chosen topics using 500 words or less. Just make sure that you're still able to offer your readers with complete, detailed information so they'll walk away feeling well-informed. 9. Use keywords. Don't forget to optimize your articles based on the current algorithms of major search engines so they'll become easier to find online. Start by knowing the keywords to use and sprinkle them on your content while keeping the allowed keyword density in mind. Don't forget to use other SEO article writing techniques just like latent semantic indexing technique to make your articles even more valuable to the eyes of search engines. 10. Stick with facts. Although you can easily post unverified information in the online arena, it's important that you always stick with facts. Remember, you cannot afford to have your audience doubt your credibility. If this happens, there's no way that you can get them to buy from you. You don't want that to happen, do you? 11. Offer solid information. Most of the articles that I see in the online arena today are basically useless. They offer the same old information that online users will not be able to make use of. Set your articles apart from the rest by loading them with valuable, unique, and fresh information. Whenever possible, share you in-depth knowledge to your readers. Help them succeed in life by sharing with them what you know. This is one thing that you can do to make sure that your articles will leave a lasting mark on the minds of your readers. 12. Proofread your articles. Don't forget to review your articles before you have them published in the online arena. As they represent your name and your business, it's crucial to ensure that they're perfect.
Sean Mize teaches coaches, consultants, and small business owners how to package their knowledge and sell it at a high price.
Selling Coaching Programs
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