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Have a new website sitting there just waiting to make money but not sure how to go about marketing the website? Here is how you can drive instant traffic to your site in 3 simple steps. Step 1: Make a list of profitable keywords. Choose keywords with commercial intent. Some marketers like to call them as "buyer keywords". When visitors use these keywords to make a search, they are expressing an intent to make a purchase. Hopefully, they come across one of your articles, click on your links and then buy something from you. You increase the chances of making sales when you target buyer keywords. Some examples include "buy [product name]" or "wholesale [product name]". Step 2: Register an author account and start writing. Now that you have a list of keywords, you can start writing immediately. You don't need to learn ALL the rules in the beginning. If some of your articles get rejected, that's okay. It's all part of the learning process. Usually, editors will let you know the reason why your articles are rejected. As long as you go back and correct those mistakes, the content will be accepted. One big mistake many newbies make is that they advertise their websites directly in the article body. This is not allowed. Step 3: Offer a powerful incentive for the visitor to click on your links. You can offer nothing and just place static text links in your author box for SEO purposes. But you get a lot more clicks when you offer a strong incentive. Some examples include PDF reports, whitepapers, software, trial applications, etc. Article Writing Guide - Protecting Your Authority When Outsourcing Content Writing Outsourcing is a great way to ease the workload and scale up article marketing traffic. But just because you can outsource doesn't mean that you can take your eye off trust and credibility building. Your authority as well as your reputation is at stake here. So if your ghostwriters screw up, it's going to cost you. Here is how you can avoid making costly mistakes. Tip 1: Hire someone who knows the business. - What niche are you in? Identify someone who has previous experience in your industry. That way, it's easier for the writer to write as a genuine expert. Remember that the writer represents YOU when he or she writes. So any mistakes that the writer makes means that YOU make those mistakes. If you don't want to end up sounding like a complete newbie, then it's best to hire a writer with industry knowledge. Tip 2: Similar writing style. - Usually, you connect with readers in a certain way. For example, you always use insider language to try and build rapport with your potential customers. It's best that the writer can write in a similar style. If the style differs too much from you, the effectiveness of the articles may be affected adversely. Tip 3: Be clear about requirements. - Sometimes, new writers need some time to get up to speed. Be patient. Make sure that you provide clear requirements to your writers to prevent any misunderstanding. For instance, if you want info to be pulled from a particular page, then do provide the URL in ADVANCE. Don't wait till the writer finishes up the article and then start poking holes. It's going to create a lot of frustration for both you and the writer.
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