10 TIPS FOR COPYWRITING SUCCESS
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Latest Breaking News - Internet - Viewing: 10 Tips For Copywriting Success Thursday, November 19, 2009 While video and multimedia technologies are rapidly expanding, the Web remains a largely a text-oriented system. Text utilizes far less space than video or audio, and remains the go-to medium for the majority of the web's public content. This means that there is a lot of copy on the web, so a savvy copywriter should be on the lookout for any technique that will improve the material he puts forward. Tip 1 - Know Yourself This piece of advice has been kicking around for several thousand years, and it has persisted for a reason - people make better decisions when they know their strengths and limits. If your writing lends itself to narrative structures, find ways to tell stories about the product, perhaps in the form of a testimonial or an interview. If you aren't capable of writing technical articles, don't try to bluff it. Tip 2 - Improve Yourself The web changes, language changes, people change, products change... in short, everything changes. This is a good thing. Improvement and training are important changes that everyone must go through in some degree if they want to remain relevant. You may want to consider enrolling in a writing course, study new SEO and copywriting tips, pick up a highly rated style manual, or continue refining your skills in some other way. Tip 3 - Target Your Language to the Audience There is always an audience. Whether writing a letter specifically to one individual or composing for a website to be viewed by international customers, take the time to find out who your audience is and tailor the writing accordingly. Academics will have different writing standards than a DIY auto repair services, and neither will appreciate receiving articles targeted to the other. Tip 4 - Write Coherently Compare the following two statements: b - CERN intends to use the Large Hadron Collider to locate and study the Higgs-Boson particle in an attempt to gain insight into the origin of the universe. The first sentence is full of asides and parenthetical statements while the second conveys the information more fluidly. There are times when asides and references are important, but as a general rule, take any opportunity you can to simplify your writing. Your message will be stronger and clearer for the effort. Tip 5 - Write Specifically Again, consider this ambiguous sentence; "Anti-nuclear protestors released live cockroaches inside the White House Friday, and these were arrested when they left and blocked a security gate." While it seems innocuous enough on the surface, this statement does illustrate the problem with ambiguous grammar. Good copywriting is precise and unambiguous. Here it comes across as funny, but if your customers aren't coming to your site to laugh, go with a clearer example. Tip 6 - Write Concisely Strunk and White's 'The Elements of Style' sums this up as 'Omit needless words.' Stick to short, clear paragraphs and sentences. Elaborate where needed, but focus on efficient writing that gets the message across without pointless extras. Tip 7 - Start Strong Journalism focuses on a technique known as the lede. In short, this is all the relevant detail of the story conveyed in one sentence, and it always comes at the start of the article. "A local man was arrested today in connection with the recent kidnapping of a foreign exchange student." Notice it doesn't give names or quotes, just the hard-core facts. While online copywriting rarely needs to emulate this exact approach, it still illustrates a key point; good articles present their best facts quickly while hooking the reader. Tip 8 - End Strong There are countless examples of writing that start out with the proverbial 'bang,' only to wander off pointlessly. Focus your writing on its key message and make sure the final statement is as strong as the first. Write your beginning statement and ending statement at the same time and make sure the article is always leading toward that killer end sentence that ties the article up in a powerful way. Tip 9 - Read While this partially falls under the idea of improving yourself, it's also a specific example that deserves its own mention. Read constantly. Read good articles and bad, seeing what works and what does not. People who are widely read write better than comparable writers who don't read as much. Tip 10 - Write Constantly. Copywriting is a talent like any other. Daily practice with writing will expand your ability to try new ideas and reinforce good habits. Even if you have no copywriting assignment at the moment, browse the web looking for websites in your area of expertise, and see if you can't improve their copy. Then you can either consider it free practice, or perhaps give the authors a call to see if they're interested.
Enzo F. Cesario is a digital brand engagement specialist and co-founder of Brandsplat which employs Brandcasting, informative content and state-of-the-art Internet distribution and optimization, to build links and drive the right kind of traffic to e-commerce websites. To get the free Brandcasting Report go to www.Brandsplat.com or visit the blog at www.ibrandcasting.com Note: You are free to reprint this article as long as the text links remain intact. Article Views: 111 Related Articles How To Find A Company Who Specialize In Recruitment Seo With many companies offering Recruitment SEO services, it can be rather challenging to choose which one would be able to provide you and your company the results that you are looking for. You need to consider various parameters before you decide on the right one. Online Brand Protection - Must-know Tactics To Safeguard Your Business Intellectual property, trademarks and copyrights--if you are in business, you probably know what these are and how important they are. However, an online business has additional factors that must be considered to protect its brand within the Web's wide exposure. Online Brand Building - Do You Need A Social Media Newsroom? Curriculum vitae, work experience, references, skills inventory, resume: all describe a source of information where people can condense the vital information about themselves into a single document for interested parties to examine. The idea is giving people an overview they can sort through in order to weigh your merits and strengths against their needs, as well as to get an idea of how you present yourself. Affiliate Marketing News You Can Use There is always some buzz about something going on somewhere at some time. The key is that you want to be able to find the news and information that is of interest to you and the time that you need it. Organic Seo For Webmasters Who Are On A Budget Competition has changed the pricing and types of services on the Internet, which means that you will find a good SEO company you that will place you on the front page for less than fifty dollars with natural methods and ethics. How To Compare Australian Cheap Internet Providers Before You Buy Australian small business and home phone consumers have different needs and thus, by identifying their priorities, it would be easier to pinpoint the best Australian phone plan for cheap internet providers for each situation. Ideas for a Home Based Business – Starting a Find Unclaimed Money Business Finding unclaimed money is one of many ideas for a home based business. This is a home based business that's often overlooked by many people. The most effective way to start making money is by starting a business. Also, you would be providing a service that's needed for people searching for unclaimed money. Furthermore, the article focus on starting an unclaimed money home based business. Ideas For A Home Based Business - 3 Benefits Of Starting An Unclaimed Money Business Many people select starting an unclaimed cash business as one of their ideas for a home based business because the income is substantial. Think about it. There are billions of dollars sitting around waiting to be claim by somebody. A nice income can be made just by working part time. You will receive a percentage of every successful transaction. This process can be done over and over with any number of clients. Internet Marketing Coach Or Mentor. Do You Need One? A lot of people are lured by the promise of untold riches on the Internet. We are told that just by signing up and paying an amount of money ranging from small to eye-wateringly large, we can make a ton of money before the sun goes down. How To Hide Your Ip Address For Free Are you concerned about your security and privacy on the web? To have a peace of mind while using the Internet, you need to know how to hide IP address. |
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